Google Ads & GA4 Conversion Tracking Expert for Ecommerce and Lead-Gen Brands
If Google Ads reports 340 conversions and your CRM shows 190, you are optimising on fiction. I rebuild your measurement stack – Google Tag Manager, GA4, server-side tagging and Meta CAPI – so every conversion you count is a conversion you can bank.
Trusted by 100+ ecommerce and lead-gen brands across the US, UK and Australia.
What does a Google Ads conversion tracking expert do?
A Google Ads conversion tracking expert configures and audits the tags, triggers and data layer events that tell Google Ads, GA4 and Meta which actions on your site are worth money – then verifies those numbers against your backend, so Smart Bidding optimises on real revenue instead of duplicated or missing events.
Trusted by 100+ Ecommerce & Lead-Gen Brands in the US, UK & Australia
- All
- Google ads
- serverside/facebook PIxel/CAPI
- enhanced Conversion
- Form Tracking
- audit & fix
Tracking Projects Delivered
Ad Spend Measured
Conversion tracking rebuilt for accounts spending from $5,000 to $250,000 per month.
Job Success Score
Top Rated Plus on Upwork – the top 3% of freelancers on the platform – across 40+[VERIFY] five-star reviews.
Conversion Inflation Removed
The typical over-reporting I find in a first-time GTM and GA4 audit is measured on a live Shopify store with duplicate purchase events.
Certified Google Ads, GTM & GA4 Expert - 3+ Years Building Tracking Systems That Drive Real Results
I am Wahiduzzaman Sohan, a certified Google Ads, Google Tag Manager and GA4 conversion tracking expert. For the past three years I have specialised in one thing: making the numbers in your ad platforms match the money in your bank account.
I do not just install tags. I build complete measurement frameworks — a clean data layer, deduplicated server-side events, enhanced conversions wired into Google Ads, and Looker Studio reporting your team will actually open. The result is a set of numbers you can defend in a board meeting and bid on with confidence.
Most clients arrive with one of three symptoms: Google Ads conversions that do not match the CRM, GA4 revenue that drifts from Shopify, or a Meta pixel bleeding match quality since iOS 14. I find the root cause inside the container, fix it, and document it so it stays fixed.
Based in Khulna, Bangladesh, working with ecommerce and lead-generation clients across the United States, United Kingdom and Australia.
Google Ads & Conversion Tracking Services
Every service is built around one outcome: conversion data you can trust, so your Google Ads and Meta campaigns bid on real revenue instead of noise.
Google Ads Conversion Tracking & Enhanced Conversions
Conversion actions configured properly – primary versus secondary, correct attribution windows, enhanced conversions for web and leads, and offline conversion imports from your CRM. I eliminate the duplicate and phantom conversions that make Smart Bidding chase the wrong customers.
Google Tag Manager Setup & Audit
Full GTM container builds, tag audits, trigger/variable architecture, and DataLayer implementation. I ensure every tag fires correctly, with no data gaps and no duplicate events.
GA4 Configuration & Event Tracking
GA4 property setup, custom event architecture, conversion configuration, custom dimensions, and Explorations. Get the behavioral insights your team needs to optimize campaigns.
Server-Side Tracking (sGTM)
Advanced server-side Google Tag Manager deployments on Stape.io or your own cloud. In my own client audits this typically recovers 10–30% of conversions lost to ad blockers and Safari ITP, and future-proofs your measurement stack against further cookie restrictions.
Looker Studio Dashboards & Reporting
Custom Looker Studio dashboards blending Google Ads, GA4, Meta and your CRM into one view of blended CAC, ROAS and lead quality – refreshed automatically, so your team stops rebuilding the same spreadsheet every Monday.
Meta Pixel & Conversion API (CAPI)
Facebook/Instagram CAPI integration with server-side event deduplication for pixel and API events. Recover lost conversions and improve Meta ad performance with higher-fidelity signals.
Consent Mode v2
Google Consent Mode v2 implemented for GDPR, ePrivacy and UK compliance – CMP integration, consent-aware triggers, and both behavioural and ad modelling enabled, so you keep conversion visibility even when a visitor declines cookies
Tracking Audit & Fix
A full container and property audit: every tag, trigger, variable and conversion action checked against live traffic. You receive a prioritised fix list, a recorded debug walkthrough, and written documentation of what was double-firing and why.
How I Fix Broken Google Ads & GA4 Tracking
Audit & Diagnose
I crawl your GTM container, GA4 property and Google Ads conversion actions against live traffic, then document every duplicate, misfire and data layer gap with screenshots from Tag Assistant and GA4 DebugView.
Design the Measurement Plan
You get a written tracking plan: which events matter, what parameters they carry, which are primary conversions, and how server-side tagging and Consent Mode v2 fit into your stack..
Implement & Validate
Tags, triggers, data layer and server container built and deployed, then tested end to end. Real transactions are verified in GA4, Google Ads and Meta Events Manager before anything goes live.
Verify & Hand Over
A reconciliation report comparing platform numbers to your backend, plus documentation and a Looker Studio dashboard so your team can maintain the setup without me.
What Clients Say About My Google Ads & GA4 Tracking Work
Verified reviews from my Upwork profile, where I hold Top Rated Plus status.
"Sohan is very knowledgeable, very patient and a great communicator. He is very easy to work with and did exactly what he promised. He spent extra time checking things and showing me how it works."
"wahid is a wonderful freelancer and a respectable man. he respond timely and done the work in given time. Highly recommended."
"It was great working with him. It was my second order and I am impressed with the service he delivered."
Google Ads & Conversion Tracking FAQs
A conversion tracking expert configures and audits the tags, triggers and data layer events that tell Google Ads, GA4 and Meta which actions on your site are worth money. The goal is simple: every conversion your platform reports should match a real order or lead in your backend, so Smart Bidding optimises on revenue instead of noise.
There are three usual causes. Duplicate conversion tags firing on both page load and a thank-you redirect. Different attribution models – Google Ads credits the click, GA4 uses data-driven attribution. Or a missing conversion linker and enhanced conversions data. A container audit isolates which one is responsible, usually within 48 hours.
Server-side tracking routes your events through your own server container instead of the visitor’s browser. It restores conversions lost to ad blockers, Safari ITP and shortened cookie lifetimes – in my client audits, typically 10–30% of previously missing events. It is generally worth it once you spend more than roughly $5,000 a month on ads.
A standard GTM and GA4 ecommerce setup takes three to five business days. Adding server-side GTM on Stape.io with Meta CAPI and event deduplication takes seven to ten days including validation. A diagnostic audit of an existing broken setup usually delivers written findings within 48 hours.
Yes. Duplicate purchases usually come from Shopify’s native GA4 integration running alongside a GTM tag, or from the thank-you page reloading on refresh. I deduplicate at the source using a transaction-ID-based trigger. On one Shopify audit this removed 30–40% conversion inflation from the client’s reporting.
Yes, Shopify including Checkout Extensibility and custom pixels, WooCommerce, GoHighLevel, Webflow, WordPress and custom stacks. For platforms without a native data layer I build one, so your GA4 ecommerce reports and Google Ads conversion values stay accurate at every step of the funnel.
A tracking audit starts at $99. A full GTM and GA4 ecommerce implementation starts at $199. Server-side GTM with Meta CAPI starts at $299. Scope depends on your platform, the number of conversion actions and whether offline conversion imports are needed. Every project begins with a free 30-minute call.
Yes, Google Ads Search and Measurement certified, Google Analytics 4 certified through Skillshop, and Stape.io server-side tagging certified. I am also Top Rated Plus on Upwork, which places me in the top 3% of freelancers on the platform, with 100+ completed tracking projects.
Ready to Grow Your Business?
Ready to Scale with media buing & Turn Your Data Into Revenue?
Let’s build a tracking and campaign strategy that eliminates guesswork, maximizes your ad ROI, and drives consistent growth. Book your free consultation today no obligations, just clarity.